Activism has always been an integral part of human society, but in recent years it has taken on a new form through the use of social media platforms and digital technologies. With the rise of online activism, activists have started to use various forms of technology, such as websites, mobile apps, and chatbots, to spread their messages and organize campaigns.
This shift towards digital activism has also led to a new form of activism that is more performative than effective. This type of activism involves using performance art, such as dance and music, to convey political messages rather than engaging in traditional forms of protest. In this essay, I will explore how activism becomes performance under the pressure of algorithms, discussing the advantages and disadvantages of this approach and its impact on society.
Performative activism is often seen as a way for activists to express themselves creatively while still making a statement about important issues.
Some artists create performances that highlight the plight of marginalized groups or call attention to environmental issues. One famous example of performative activism was Pussy Riot's "Punk Prayer" at Moscow's Cathedral of Christ the Savior in 2012. The group performed a song critical of Russian President Vladimir Putin during Mass, resulting in their arrest and imprisonment. Their action gained international attention and sparked discussions about free speech and censorship. Another example is Banksy's graffiti art, which criticizes government policies and corporate greed. While these examples are powerful, they do not necessarily lead to concrete change or action. Instead, they serve as a way for activists to express themselves artistically without directly confronting those in power.
Activist artists have been criticized for creating work that lacks substance and focuses too much on style over substance. Some argue that these pieces are little more than self-indulgent displays designed to get attention rather than effect real change.
Others point out that these works can inspire people to take action by bringing attention to important issues.
It may be difficult for traditional forms of protest to gain traction in today's digital age, where social media algorithms can quickly filter out content that does not align with mainstream views. Performative activism offers an alternative form of expression that can help break through this barrier.
There are downsides to using performance art as a form of activism. For one thing, it can create a false sense of accomplishment among activists who believe that simply making a statement is enough to effect change. In reality, activism requires sustained effort and collaboration between many individuals.
Performative activism can be difficult to measure in terms of its impact, making it hard to gauge whether it has been successful or not.
Some argue that this type of activism is elitist, as only those with access to resources can afford to create elaborate performances. This leaves out the voices of marginalized groups who may not have the same opportunities or financial means as their privileged counterparts.
While performative activism offers a unique way to convey political messages and draw attention to important issues, it is not always effective at achieving tangible results. It also raises questions about who has access to this type of activism and whether it is truly representative of all segments of society. As we continue to use technology to spread our messages, we must find ways to make sure that everyone has a voice and that our actions lead to real change.
What happens when activism becomes performance under the pressure of algorithms?
When activism is perceived as performance by the public eye, it can lead to distrust and cynicism among people who are not directly involved in the movement. This creates an atmosphere where genuine engagement with the cause is replaced by shallow displays of support that serve only to boost one's online reputation.