The impact of social media on society has been immense, and it has become an integral part of daily life for many people. Social networks have provided new ways to connect with others, share ideas, and express opinions.
There are also concerns about their impact on politics and democracy, particularly regarding digital activism. Some argue that digital activism is a genuine tool of liberation while others contend that it is merely symbolic participation. This essay will examine both sides of the argument.
Digital activism refers to the use of social media platforms like Twitter, Facebook, Instagram, and Snapchat to promote political causes. Activists can create awareness campaigns, organize protests, spread news, and mobilize supporters through these channels. It allows individuals to express themselves without interference from traditional power structures and reach audiences worldwide quickly. Digital activism has played significant roles in recent movements such as Black Lives Matter and Me Too.
The BlackLivesMatter hashtag sparked global outrage against police brutality and racism following the murder of George Floyd in 2020. The movement successfully gained support from celebrities, politicians, and organizations worldwide and led to policy changes in several countries. Similarly, the MeToo movement helped expose sexual assault allegations against powerful men, leading to legal action and public accountability.
Critics argue that digital activism is merely symbolic participation and does not translate into real-world change. They say that posting on social media does little to improve society's issues unless accompanied by direct action.
People who post EndSARS during Nigeria's End SARS protest may feel empowered but are unlikely to participate physically or financially in any meaningful way. Also, some argue that digital activism does not represent the entire population, only a vocal minority with access to technology and a platform. Therefore, it fails to address systemic problems affecting marginalized groups, such as poverty, homelessness, and healthcare.
Digital activism may be counterproductive if misused. Some have used it to promote hate speech, disinformation, and violence. A notable example is the Christchurch massacre wherein an Australian gunman live-streamed his shooting spree on Facebook Live and shared his manifesto before committing suicide. Digital platforms must do more to moderate content and ensure their services do not become tools for extremists.
Digital activism can be a genuine tool for liberation when combined with direct action. It provides a voice to those unrepresented or silenced and allows them to challenge traditional power structures.
It is not sufficient on its own; without real-life commitment, it remains symbolic participation. Social networks need to take responsibility for the content they host and encourage users to act beyond hashtags and shares.
Is digital activism a genuine tool of liberation or merely symbolic participation?
Digital activism is a form of political engagement that utilizes social media platforms such as Twitter, Instagram, Facebook, etc. , to raise awareness about various issues and protest against unfair practices by governments, corporations, and other institutions. It can include organizing protests, petitions, fundraising campaigns, and spreading information through hashtags.