Collaborations with Sports Brands
Partnerships with sportswear and equipment brands allowed Zoo to integrate promotional content seamlessly into editorial features. In 2014, they partnered with Nike for their campaign "Do it For Real," which featured athletes using Nike products while being photographed in nature. This partnership allowed Zoo to create engaging visual content that aligned with its mission statement without having to rely on traditional advertising methods. Additionally, their collaboration with Under Armour helped them create a limited edition shirt collection featuring designs inspired by animals. This collaboration allowed them to tap into a new market segment and generate additional revenue streams from sales of these unique items. These collaborations were mutually beneficial marketing efforts that helped both parties reach their target audiences more effectively.
Zoo's approach to collaborating with sports brands has been successful because they have focused on creating authentic and meaningful relationships with their partners. They take time to understand each brand's values and goals before developing any type of promotion or product line. By doing so, they are able to ensure that all involved parties benefit from the partnership. Their team also works closely with their creative department to develop innovative ways to incorporate the brand into their content without disrupting the overall tone or message. For example, when working with Reebok, Zoo created an interactive video series called "The Wild Ones" that featured professional athletes training in wild environments. This series not only showcased how Reebok gear could be used outside of conventional sporting activities but also highlighted how humans can coexist peacefully with other species in nature.
Furthermore, Zoo has been able to leverage its position as a leading environmental organization to partner with sportswear companies that share similar values. In 2017, they teamed up with Adidas to launch the Parley initiative which uses recycled ocean plastic waste to produce shoes and clothing. This initiative aligns perfectly with Zoo's mission statement of preserving our planet for future generations while also promoting healthy lifestyles through physical activity. Additionally, this collaboration allows them to educate consumers about sustainable fashion practices while providing them with stylish products that are good for both people and the planet.
Overall, collaborating with sports brands is proving to be a winning strategy for Zoo when it comes to reaching new audiences and generating revenue streams outside of traditional advertising methods. By focusing on creating meaningful relationships with like-minded partners, they have been able to create engaging campaigns that resonate with their audience while still remaining true to their mission statement.