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MORAL PANIC CYCLE: EXPLORING HOW CULTURAL PREJUDICES ARE SUSTAINED THROUGH MEDIA NARRATIVES

3 min read Lesbian

Moral Panic Cycle

The moral panic cycle is a recurring phenomenon that appears in media narratives about cultural issues such as gender roles, sexual behavior, and social norms. It involves a series of steps that begin with the identification of an allegedly dangerous threat to society's values and ends with public outcry and the imposition of strict regulations designed to protect people from this perceived danger. This process often results in cultural prejudices being sustained against groups deemed to be responsible for the threat, and it can lead to significant consequences for those who are targeted.

In order to understand how the moral panic cycle sustains cultural prejudice, it is important to consider each stage of the cycle separately. The first stage typically begins with the identification of a perceived threat, which may involve a new trend or behavior that challenges existing societal norms.

The rise of gay rights movements in the 1960s and 1970s led to moral panics about homosexuality, while the emergence of feminism in the 1980s and 1990s resulted in widespread concern about the supposed decline of masculinity. Once a potential threat has been identified, the media often plays a crucial role in amplifying and sensationalizing the issue, spreading fear and anxiety among the general public.

The next step in the cycle is the creation of scapegoats who are blamed for the perceived threat. In many cases, these scapegoats are marginalized groups who have historically faced discrimination and stigma, such as women, LGBTQ individuals, immigrants, or people of color. By casting them as villains responsible for society's problems, the moral panic cycle perpetuates negative stereotypes and reinforces cultural biases. It also leads to increased surveillance and punishment of these groups, creating additional barriers to their full participation in society.

At the third stage of the moral panic cycle, public outcry and calls for action arise, leading to the imposition of stricter regulations designed to control the alleged threat. These regulations can take various forms, including laws and policies that restrict access to certain activities, increased monitoring of social media platforms and online content, and even criminalization of certain behaviors. This process further entrenches prejudices against the targeted groups, making it more difficult for them to advocate for themselves or challenge dominant narratives.

The fourth and final stage of the moral panic cycle involves the normalization of the new status quo, wherein the supposed threat becomes accepted as part of the cultural landscape and those who question it are labeled as radicals or troublemakers. The cycle is thus complete, with the perceived danger having been successfully contained and the prejudices it relies upon sustained.

This outcome often comes at a high cost, as the targeted groups continue to face discrimination, exclusion, and oppression.

The moral panic cycle is a powerful tool for sustaining cultural prejudice by amplifying fear and anxiety about societal change and scapegoating marginalized groups. By understanding how this cycle works, we can better identify its impact on our own lives and work towards challenging negative stereotypes and promoting inclusive practices.

How does the “moral panic” cycle in media narratives sustain cultural prejudice?

The moral panic cycle in media narratives often involves sensationalizing an issue, creating fear and anxiety among audiences, and perpetuating negative stereotypes about certain groups of people. This can lead to increased discrimination and prejudice towards these individuals, as they are perceived as dangerous or threatening.

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