As neoliberalism is an economic system that promotes capitalist principles such as individualism, competition, and profit maximization, it influences various aspects of people's lives, including their perception of themselves and others. In particular, the notion of self-identity can be altered through commodified desires, which are driven by market forces that shape the way people think about and experience their bodies and personalities. This phenomenon raises several ethical dilemmas related to privacy, autonomy, manipulation, and exploitation.
Commodified desire often transforms individuals into consumers rather than human beings, leading them to prioritize materialistic interests over emotional needs.
They may seek instant gratification from products or experiences instead of developing meaningful connections with others.
Commercial entities can manipulate desires by advertising unrealistic body standards or exaggerated product features to create demand for goods.
The commodification of intimacy can lead to objectification and alienation from one's own identity. People may see themselves as objects whose value depends on their appearance, sexual performance, or romantic status, losing touch with who they truly are beyond societal expectations. Moreover, online platforms like social media or dating apps have become gatekeepers for accessing romance or sexual opportunities, creating a power imbalance between users and providers.
Corporations can exploit consumer data to target specific demographics and preferences, resulting in increased surveillance and control over private life.
Companies collect user information, including location, interests, and purchasing history, to tailor advertisements or sell it to third parties.
The rise of influencer culture has normalized unattainable beauty ideals while disguising paid partnerships as authentic opinions.
Self-identity can be altered through the neoliberal emphasis on individualism and competition, where people compare themselves against others based on achievement or success. This attitude leads to feelings of inadequacy and insecurity, preventing genuine connection and mutual support among peers.
Commodified desire under neoliberal systems reshapes selfhood into materialistic and objectifying conceptions that erode personal autonomy and privacy. Ethical dilemmas arise when individuals lose their agency, become vulnerable to manipulation, and experience negative effects on mental health and relationships. Therefore, society should challenge neoliberal narratives promoting capitalist principles by prioritizing collectivism, empathy, and human dignity over market forces.
How does commodified desire under neoliberal systems reshape selfhood, and what ethical dilemmas arise?
The commodification of desires is a common feature in neoliberal systems that have been shaping our contemporary society for many decades now. It refers to the process through which individuals are encouraged to consume products or services as a means to fulfill their needs and wants, often with an emphasis on materialism and consumerism. As such, this phenomenon has had significant impacts on how people perceive themselves, others, and the world around them.