Model Recruitment and Auditions
Barely Legal's modeling agency used both open casting calls and direct submissions from aspiring models to find young talent for the magazine. This allowed them to select models who were fresh out of high school or had recently turned 18 years old, ensuring that they captured the youthful energy and innocence that was central to the brand's image. The audition process usually consisted of screen tests and portfolio reviews. It was crucial to choose models that matched the magazine's signature style, which emphasized natural beauty and a sense of playfulness. Models who didn't fit the magazine's requirements were quickly dismissed during these initial stages.
The most common method employed by Barely Legal was through their Model Search program. This involved holding open casting calls across different cities, where aspiring models could attend and be seen by representatives from the company. They would go through a rigorous selection process that included a screen test and portfolio review. Once selected, the chosen models were invited to participate in a photo shoot. These shoots served as an opportunity for the models to showcase their abilities and personalities, while also providing the magazine with a pool of new talent to draw from.
Direct submissions were another way models could apply to work for the magazine. Models could submit photos and information about themselves online or via mail to be considered. However, this approach was not always successful because it relied heavily on luck and timing. If a model submitted their application after the deadline or missed the window of opportunity, they may have been overlooked.
Overall, Barely Legal's model recruitment strategy prioritized finding young models just entering adulthood. By doing so, they were able to capture the essence of youthful exuberance and playfulness that the magazine aimed to convey. The audition process was designed to ensure that only those models that met the magazine's strict criteria made it through.