The magazine often featured experimental photography styles that challenged traditional conventions. These artistic approaches included abstraction, surrealism, and conceptualism. They pushed the boundaries of what was considered acceptable in fashion photography.
Experimental photography is a broad term used to describe any form of photographic art that deviates from standard practices. It can include manipulating film or digital images, creating unconventional compositions, playing with lighting, and using unusual perspectives. Abstract photographers focus on shapes, colors, patterns, and forms rather than recognizable objects. Surrealist imagery blends dreamlike elements with reality. Conceptualists explore ideas through symbolic representations. All three genres were embraced by the magazine's editorial team, who believed they kept it fresh and relevant artistically.
Abstract photography involves taking familiar subjects and distorting them beyond recognition. This might mean blurring out details or changing their shape altogether. One example is an image of a woman's face, but her features are obscured by a swirl of colorful brushstrokes. Another abstract shoot features a model posing among giant blocks of colored glass, which create dizzying geometric patterns around her body. These types of photos are visually striking but also open-ended, allowing viewers to interpret them in their own way.
Surrealism takes reality and turns it into fantasy. Often, these photos feature strange juxtapositions, such as merging human bodies with animal parts or placing people in bizarre environments. In one surrealist shot, a man holds a melting clock while standing next to a woman wearing a dress made of flowers. The image is both beautiful and disturbing, leaving viewers to wonder what it means. Surrealistic shoots often have a dreamlike quality, making them ideal for fashion magazines that want to evoke emotion and imagination.
Conceptual photography uses symbols and metaphors to convey meaning. It relies heavily on storytelling and can be highly political or social commentary. For instance, a photo of a woman holding a rose while staring at a burning building might represent passion and destruction. Conceptual images can be complex and thought-provoking, requiring careful consideration from the viewer.
Embracing experimental photography styles was risky for the magazine. Some readers may find it too avant-garde, while others prefer more traditional approaches. However, the editorial team believed it kept them fresh and relevant in a competitive market. They were willing to take chances and push boundaries, even if it meant alienating some readers. In the end, they felt the risk was worth taking to stay creative and innovative.: