Zoo Magazine is well known for its extensive coverage of men's health and fitness, but it also explored alternative masculinities during the late 1980s and early 1990s. In these articles, the magazine examined nontraditional male identities, such as sensitive or unconventional ones, which reflected changing cultural attitudes towards masculinity at that time. By presenting these identities in their pages, Zoo provided representation to readers who felt excluded from traditional male stereotypes.
The first article on the subject was published in 1986 and titled "Manhood in Transition." It focused on how social changes had affected the role of males in society. The author argued that traditional masculine roles were becoming outdated due to economic and technological advances. As women entered the workforce and became more independent, men needed to redefine themselves to remain relevant. He suggested that this could involve embracing traits like sensitivity, emotional openness, and creativity. This was a bold stance for a publication aimed primarily at men.
In another article from 1987, entitled "A New Masculinity," the writer discussed how some men were rejecting conventional gender norms and embracing more fluid identities. These individuals challenged rigid definitions of masculinity by wearing makeup, engaging in activities traditionally associated with women, or pursuing careers outside of traditional male domains. This trend was seen as an attempt to break free from societal expectations and create a new way of being male. The article featured interviews with men who identified as transgender or queer and highlighted the difficulties they faced in expressing themselves authentically.
Zoo also explored non-binary identities in its coverage of bodybuilding culture. In one article, the writer noted that many bodybuilders rejected the musclebound physique favored by traditional fitness magazines. Instead, they preferred a leaner, more athletic look that emphasized agility and endurance over pure strength. This approach reflected a shift towards a healthier lifestyle and a broader definition of physical perfection.
As the decade progressed, Zoo continued to push boundaries on what it meant to be a man. An article published in 1990 examined how some men were exploring spirituality and self-improvement through meditation and yoga practices. It noted that these activities were not typically associated with traditional masculinity but could provide emotional benefits such as stress relief and mental clarity. The author encouraged readers to embrace their inner selves without fear or shame.
Zoo's articles on alternative masculinities reflect a growing acceptance of diverse identities and a willingness to challenge cultural norms. By presenting these identities, the magazine helped normalize them and provided representation for individuals who did not fit into traditional gender roles. While the magazine has since moved away from this content, it paved the way for future publications to explore similar topics.