Advertising Relationships With Supplement Companies
In later decades, Gent ran a large volume of ads for male enhancement pills, stamina boosters, and "natural" testosterone supplements, These were often from dubious companies but reflected market shifts toward aging male readers, Such ads mirrored broader trends in adult publishing, where older audiences replaced younger ones as the primary buyers of print erotica.
The earliest Gent magazine was published in October 1968 under the name Gentlemen's Quarterly. It was originally aimed at successful young men and featured articles on fashion, fine dining, sports, and women. The magazine quickly became popular and expanded to include more general interest topics such as travel, business, technology, and politics. In the early 1970s, it began featuring more explicit sexually oriented content and changed its name to Gent.
Gent soon found itself competing against other magazines that catered to similar interests, such as Playboy and Penthouse. To set itself apart, Gent focused on high-quality photography and writing, including interviews with celebrities and political figures. By the late 1970s, Gent had become one of the most widely read men's magazines in the world, selling millions of copies per month.
As the years went by, Gent continued to focus on quality over quantity, which led to a decline in circulation. However, it remained profitable thanks to advertising revenue from luxury goods and services. In the mid-1980s, Gent began running ads for erectile dysfunction drugs and "natural" supplements, These products were often promoted as being safe and effective but were not regulated by the FDA, This led to controversy and some negative press for the magazine.
Despite this, Gent continued to run these ads because they brought in significant revenue, which allowed the magazine to remain afloat financially. In later decades, Gent ran a large volume of ads for male enhancement pills, stamina boosters, and "natural" testosterone supplements, These were often from dubious companies but reflected market shifts toward aging male readers, Such ads mirrored broader trends in adult publishing, where older audiences replaced younger ones as the primary buyers of print erotica.
By the early 20000s, Gent was no longer the dominant force in the men's magazine industry that it once was, but it still published high-quality content and maintained a loyal following. Today, the magazine is known for its celebrity interviews, fashion features, and travel articles, It continues to run occasional sexually explicit content, though it has toned down compared to its heyday in the 1970s and '80s.