Gallery's Encouragement of Reader Creativity Through Contests and Reader-Submitted Content
Founded in 1968, Gallery was an American magazine that featured explicit images and stories related to erotica, pornography, and the sex industry. Its mission was to "encourage reader creativity" through contests and reader-submitted content, making erotic expression participatory rather than passive. Gallery's approach to publishing differed from traditional erotic magazines that simply showcased professional photographers' work. By involving readers in the process, it fostered community and encouraged creative expression.
In each issue of the magazine, writers were invited to submit their own erotic stories. These could be fiction or nonfiction, but they had to adhere to certain standards. For example, no violence, incest, rape, or bestiality were allowed. The story had to have a clear beginning, middle, and end, and should include details about the characters and setting. Readers also submitted artwork such as illustrations, paintings, or photography. Winning entries would receive monetary prizes and publication in the next issue of the magazine.
The contestants came from all walks of life, including students, professionals, and homemakers. Many took the competition seriously, spending hours writing and rewriting their submissions. Some even hired editors to help them polish their work before submission. This created a sense of camaraderie among contestants who shared tips and advice with one another. As more people participated, the quality of entries improved, making for a vibrant community.
Gallery's approach had benefits beyond just reader participation. It empowered women, LGBTQ+ individuals, and marginalized groups by giving them a platform to express themselves sexually. Many found it difficult to find mainstream outlets for their erotic desires, so Gallery provided an alternative. The magazine became a space where diverse viewpoints could coexist without judgment. Additionally, the contests helped train new writers and artists, providing valuable feedback and critical analysis.
Unfortunately, Gallery was not without controversy. Critics accused the magazine of objectifying women and promoting misogynistic attitudes. They argued that pornography objectifies women, and this type of content reinforces harmful stereotypes. However, proponents defended Gallery's mission, saying that it allowed individuals to explore their sexuality freely without shame. They noted that some readers were able to use their creative skills to address taboo topics such as BDSM or non-traditional gender roles.
Despite criticism, Gallery remained popular throughout its 30-year run. It closed in 1998 due to declining sales, but its legacy lives on. Today, many similar magazines exist online, allowing people from around the world to share their erotic stories and artwork. Gallery paved the way for these sites, proving that involving readers can create a thriving community of creatives. Its impact continues today through those who participated in its competitions and contributed to its growth.