Social algorithms are programs that analyze large amounts of data to determine which posts, videos, ads, or other content users will find most interesting. These algorithms often rely on user behavior, preferences, and demographics to generate personalized recommendations.
They can also perpetuate harmful stereotypes and reinforce social norms, including those related to gender and sexuality. In this article, we'll explore how these algorithms contribute to heteronormativity, the assumption that all people are cisgender, heterosexual, and monogamous, even in digital queer spaces.
Heteronormativity is an expectation that everyone should conform to traditional gender roles and follow heterosexual relationships, such as dating and marriage. This way of thinking has been ingrained in many cultures for centuries, but it isn't always accurate. Many people identify as LGBTQ+ and practice non-monogamy, polyamory, kink, or other forms of alternative intimacy. Despite this diversity, social media algorithms still assume that everyone fits into the binary of man/woman or straight/gay.
When searching for queer communities online, the algorithm may suggest groups based on how their members label themselves. If someone identifies as a woman, she might see recommendations for lesbian or bisexual groups. But what about trans men who don't fit neatly into male or female boxes? What about non-binary individuals who don't feel comfortable with either label? They too deserve support and representation, but social algorithms may not recognize them unless they explicitly search for terms like "trans" or "non-binary."
Another way social algorithms reproduce heteronormative hierarchies is by promoting certain types of content over others. Algorithms often prioritize posts with high engagement rates, likes, shares, and comments. These metrics can be biased towards heterosexual relationships, with couples posting photos and stories of romance and love. As a result, these types of content are pushed to the forefront while less popular posts are buried beneath them. Queer individuals may find it difficult to connect with similar people if their content doesn't meet these standards. And those who break gender norms or defy expectations may face discrimination from both users and algorithms alike.
Some platforms censor sexual content altogether. Pornography and sexually explicit material are generally prohibited across most major social media sites, including Facebook, Instagram, Twitter, and TikTok. While this policy makes sense in theory, it also silences important conversations around LGBTQ+ intimacy and sexual health. It prevents queer individuals from finding partners or resources that match their needs and preferences. The algorithm may promote articles on dating apps, but how do you know if they align with your values if you can't explore your options freely?
Social algorithms perpetuate harmful stereotypes about gender and sexuality by limiting our online experiences. They assume everyone fits into a binary, focus on traditional relationship structures, and censor vital information related to sexuality. To combat these issues, we must challenge these assumptions and advocate for more inclusive policies. Platforms should allow diverse expressions of identity and support all forms of intimacy, whether monogamous or polyamorous, vanilla or kinky. Users must also push back against rigid gender roles and embrace fluid identities and relationships. By doing so, we can create a safer, more equitable digital space for all.
How do social algorithms reproduce heteronormative hierarchies even in digital queer spaces?
Social algorithms can be seen as tools that reinforce existing norms and hierarchies within society, including those related to sexuality and gender identity. In this context, "heteronormative" refers to a worldview wherein heterosexual relationships are assumed to be the default and superior form of intimacy. Digital queer spaces refer to online platforms where LGBTQ+ individuals connect with one another and share their experiences.