Collaborating with perfumers to create limited edition scents is becoming more popular among magazines that cover topics such as fashion and beauty. These collaborations aim to heighten the sensory experience of readers by tapping into their sense of smell. By working with perfumers who are experts in creating unique scents, magazines can offer their readers a new way to connect with their content.
One example of this type of collaboration was Vogue's partnership with Le Labo for its August 2019 issue. For the cover story, which featured models posing in couture gowns while surrounded by roses, Le Labo created a rose-inspired fragrance called 'Bergamote 22'. This fragrance features top notes of bergamot and lemon balm, middle notes of rose de mai and tea rose, and base notes of cedarwood and suede. The scent was designed to evoke the feeling of being in a garden surrounded by roses.
Another magazine, Marie Claire, has also partnered with Le Labo for several issues. In January 2020, they released a fragrance inspired by their 'Power Issue,' featuring top notes of pink peppercorn, heart notes of saffron and neroli, and base notes of vanilla absolute. The fragrance was meant to reflect the confidence and empowerment of women in leadership positions.
Harper's Bazaar has also gotten in on the action, releasing a series of limited edition scents based on themes from their magazine. Their most recent release is 'The Eau De Pride', which celebrates LGBTQ+ pride month. It includes notes of bergamot, orange blossom, jasmine, rose, patchouli, and amberwood.
Collaborations like these can be challenging to pull off, but they offer readers an immersive experience that goes beyond words on a page. By tapping into our sense of smell, magazines are able to create a multi-sensory experience that deepens our connection to their content. Whether it's through a perfume that reminds us of a specific issue or simply enhances our enjoyment of reading, these collaborations have the potential to change the way we consume media.
As more magazines explore this approach, we may see even more innovative ways of using scent to enrich our reading experience. Who knows what other senses will be incorporated into future collaborations? For now, we can sit back and savor the unique fragrances created for each issue of our favorite publications.