The show's producers had been struggling with how to reach young viewers who were tuning out TV shows for digital platforms like YouTube and Instagram. So they decided to incorporate some of those influencers into the plot. The result was mixed. Some critics praised the show for being innovative, while others felt it was pandering. But one thing is certain: using social media stars helped Zoo stay relevant.
Why do people follow social media personalities? What makes them appealing? Why are influencers important to culture? How did their inclusion affect Zoo's ratings? Are there any downsides to using influencers in television programming? These are just some of the questions that can be explored in an article about this topic.
Social media stars have become increasingly influential in recent years, with millions of followers who trust their opinions and advice. They often specialize in particular areas, such as fashion, beauty, food, or travel. Their success has led to lucrative endorsement deals, sponsorships, and other opportunities. For example, YouTuber Zoella has made millions through her makeup tutorials and collaborations with brands like CoverGirl.
Some argue that social media celebrities simply reflect society's obsession with celebrity culture. Others see them as harbingers of a new era where anyone can become famous if they build a large enough audience. In either case, their popularity cannot be denied. And many traditional media companies are now trying to tap into their influence by partnering with them or hiring them as talent.
Zoo is not alone in its use of social media stars. Shows like Gossip Girl and Pretty Little Liars have also featured prominent YouTubers. The strategy seems to be working, at least in terms of ratings. However, some viewers may feel alienated by the show's attempt to pander to a younger demographic. And critics worry that incorporating social media stars into TV shows could blur the lines between entertainment and advertising.
Overall, Zoo's use of social media personalities was a bold move. It may not have been perfect, but it helped the show connect with younger viewers in a changing media landscape. Whether other shows will follow suit remains to be seen.