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THE IMPACT OF LANGUAGE USED BY NEWS MEDIA ON GENDER DIVERSITY AND INCLUSION enIT FR DE PL PT RU AR JA CN ES

The concept of gender diversity and inclusion refers to the acknowledgment and celebration of all genders beyond binary male/female categories. It involves recognizing that gender is multifaceted, fluid, and cannot be reduced to biological characteristics such as genitals or chromosomes alone. Instead, it encompasses social, cultural, and psychological factors that shape how individuals identify themselves and express their gender identity. While there has been significant progress towards greater acceptance and representation of diverse gender identities in recent years, news media still plays a crucial role in shaping public understanding of these issues. This article explores how news media framing can influence public perceptions and attitudes toward gender diversity and inclusion.

One way that news media shapes public understanding of gender diversity and inclusion is through the language used to describe transgender people.

Some outlets refer to them using derogatory terms such as "he/she," "him/her," or "she/he." These labels reinforce the idea that gender is binary and perpetuate harmful stereotypes about trans people's sexuality and morality. Similarly, referring to transgender people by their birth name rather than their chosen name can invalidate their identity and suggest that they are not worthy of respect. By presenting gender-diverse individuals as "other" or deviant, news media contributes to stigma and discrimination against them.

News media also influences public perceptions of gender-nonconforming clothing and behavior. By focusing on physical attributes such as hairstyles, makeup, or clothing choices, news coverage reinforces the idea that gender expression should conform to societal norms. Such framing may lead to negative reactions from viewers who do not understand or accept non-binary expressions of gender. News media portrayals of non-binary individuals often emphasize their differences from cisgender (non-trans) people, further alienating them from broader society.

News media coverage of LGBTQ+ topics tends to focus on sensationalized stories about violence and tragedy rather than positive contributions to society. This framing perpetuates the notion that being LGBTQ+ is dangerous and abnormal. It overshadows the everyday experiences of queer and trans people, who face discrimination in education, employment, housing, healthcare, and more. By prioritizing negative narratives, news media reinforces prejudice and contributes to systemic inequality.

News media can positively influence public understanding of gender diversity and inclusion by promoting nuanced, accurate reporting. This includes using inclusive language and avoiding stereotypes about gender identity, sexual orientation, and gender expression.

News outlets could report on diverse gender identities without resorting to cliches or oversimplifications. They could showcase successful LGBTQ+ role models who contribute meaningfully to their communities.

News media can provide resources for learning about gender diversity and inclusion, such as links to organizations and educational materials.

By recognizing the power of news media framing, we can work towards a more inclusive and equitable world. Journalists must strive to represent diverse voices and perspectives, challenge harmful stereotypes, and promote social justice. Public figures and policymakers have an important role to play in advocating for gender-inclusive policies and supporting diverse communities.

It's up to all of us to create a society where everyone feels valued and respected for who they are.

How does news media framing influence public understanding of gender diversity and inclusion?

News media framing is defined as the way journalists present stories with particular emphasis on certain topics and perspectives (Hoffman & Muller 2017). When it comes to reporting about gender diversity and inclusion, the news media has been found to have various effects on the attitudes and beliefs that people hold towards these issues.

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