Zoo's Model Selection and Diversity: An Analysis
Zoo Magazine is known for featuring models who are conventionally attractive and young women who appeal to their target demographic, but they occasionally showcased different body types and ethnicities. This lack of diversity has been criticized as it does not reflect society's changing views on representation and inclusivity. However, the magazine still adheres to mainstream beauty standards common in lad magazines.
In terms of model selection, Zoo predominantly featured young, conventionally attractive women with fit bodies that would appeal to their target audience. While they did feature some models who were plus-size or of different races, these were few and far between. The lack of diversity was seen as limiting and unrealistic, especially given the broader societal discussions around representation and inclusivity. However, the magazine's photographic style reflected commercial imperatives and sought to appeal to the largest possible audience within its niche.
The critique of Zoo's model selection has been widespread, with many commentators pointing out the lack of realism in portraying such limited versions of female beauty. This criticism led to Zoo making changes, including more diverse castings and even featuring transgender models. While this is a step in the right direction, there is still room for improvement when it comes to representing a wider range of body types and ethnicities.
Despite the criticism, Zoo's decision to continue with its current model selection strategy may be understandable. It is important to remember that the magazine is aimed at a particular demographic, namely young men seeking erotic content, and it must adhere to certain conventions to remain successful. In addition, the magazine faces pressure from advertisers who want to see models that will sell their products effectively. Nonetheless, with increasing conversations about representation and inclusivity, it seems likely that Zoo will need to adapt further if it wants to stay relevant in an ever-changing media landscape.