The Toronto Transit Commission (TTC) banned Hustler magazine ads from its vehicles after receiving numerous complaints about their controversial nature. This decision was made based on public opinion regarding the ad's graphic content and its potential impact on children who may be exposed to it while travelling.
In December 2009, the TTC had approved Hustler's advertisement campaign, which featured images of scantily clad women in provocative poses. However, this move sparked an outcry among citizens who found the advertisements offensive and inappropriate for public transportation. The TTC received more than 1500 complaints about the ads and ultimately decided to ban them altogether.
The ban caused controversy and debate across Canada, with some arguing that censorship is never justified and others expressing concern over the impact of such explicit material on vulnerable groups like young people and those recovering from trauma. Some argued that the ban could set a dangerous precedent by allowing private companies or individuals to control what can be seen or read on public transit. Others suggested that the TTC should focus on better policing violent crimes instead of sexual imagery.
Despite the backlash, the TTC defended its decision, stating that they were simply responding to community concerns and did not want to promote "sexually exploitative" messages. They also pointed out that other magazines have been able to run successful campaigns without resorting to sexually suggestive ads.
Toronto Mayor Rob Ford supported the TTC's stance, saying: "I don't think we need to see naked women on our subway system. I think it's disgusting." He also stated that he would continue to push for stronger policies against adult entertainment businesses in Toronto.
In response to the controversy, Hustler filed a lawsuit against the TTC, claiming that their ban violated freedom of speech. However, the court ruled in favor of the transit authority, upholding the ban as constitutional.
Overall, the 2010 Toronto Transit Advertising Ban was an important moment in Canadian history, highlighting the tension between free speech and public decency in modern society. It remains a topic of debate today, with some arguing that censorship is necessary to protect children and others believing that such restrictions are unnecessary and harmful.