Algorithmic virality has become an increasingly popular term in recent years, referring to the phenomenon whereby certain online content is widely shared and circulated through social media platforms like Twitter, Facebook, Instagram, TikTok, and Reddit. This widespread sharing often leads to collective experiences of shared arousal and desire among users who consume the content, as it stimulates their emotions and encourages them to engage with each other on these platforms. In this article, I will explore how algorithmic virality creates such collective experiences and what implications they have for individual and societal wellbeing.
Algorithms used by social media platforms are designed to detect patterns in user behavior and preferences, which then inform the content that is recommended to them.
If a user frequently interacts with videos related to cats or food, they may see more cat or food-related content in their newsfeed. Similarly, when users share or "like" certain types of posts, algorithms may promote similar content to others in their network.
There is often a lack of transparency around exactly how algorithms work, leaving users unsure of why certain content goes viral and why some content is not.
One factor contributing to the virality of certain content is its ability to create a sense of excitement and anticipation in viewers. This can be achieved through a variety of means, including shock value, humor, sensationalism, or sexualization. Content that promotes a particular lifestyle or idealized version of reality may also go viral, creating a sense of aspiration and envy among users who do not possess those ideals. The resulting collective experience of desire is palpable, as viewers feel compelled to comment and contribute to the conversation surrounding the content.
The emotional responses generated by algorithmically viral content can be powerful, leading to feelings of arousal, anxiety, and even addiction. Users may become obsessed with consuming and sharing the content, spending hours on end scrolling through their feeds and checking notifications. They may also develop unhealthy habits related to their online activity, such as ignoring important obligations or isolating themselves from real-life relationships. This can have significant implications for individual wellbeing, as it can lead to increased stress levels, decreased productivity, and reduced self-esteem.
On a societal level, algorithmic virality has led to the creation of new norms and expectations around what is considered "normal" or desirable behavior.
Posts that promote unrealistic body standards or stereotypes about gender roles can create harmful messages that perpetuate inequality and discrimination.
The intense focus on digital experiences over real ones can contribute to social isolation and disconnection, leading to greater mental health issues like depression and anxiety.
While algorithmic virality can provide entertainment and excitement, it also has significant implications for individuals' and society's wellbeing. By understanding how algorithms work and being aware of their potential impacts, users can make more informed decisions about the content they consume and engage with, promoting positive digital experiences that foster connection and fulfillment in both the online and offline worlds.
How does algorithmic virality create collective experiences of shared arousal and desire?
In recent years, social media platforms have become an integral part of our daily lives. We share everything from personal updates to news articles on these platforms. One of the most popular features that users find engaging is the ability to view content that has gone "viral," which refers to when a post or video receives a large amount of attention within a short period of time.