FHM has always been synonymous with men's entertainment. It is a popular magazine that covers various topics related to fashion, music, movies, TV shows, gadgets, cars, video games, and much more.
It also had a significant presence in the world of sports sponsorship. FHM sponsored several sports teams and even hosted motorsport events. In this article, we will explore some of those sponsorships and how they helped shape the brand's image.
FHM Sponsored Football Clubs
FHM was involved in football (soccer) sponsorships from the early days when it launched its magazine. The company started sponsoring clubs like Manchester United FC and Real Madrid CF. This move made perfect sense because football is one of the most popular sports globally, and many people follow the game religiously. By associating themselves with these big clubs, FHM gained access to millions of fans worldwide.
The company later expanded its reach by signing deals with smaller clubs such as Newcastle United and Everton FC. These partnerships were not only about money but also provided an opportunity for exposure for both parties.
Newcastle supporters got to see their club featured in a popular magazine, while FHM could use the platform to promote its brand to a new audience.
FHM also partnered with other international teams such as FC Bayern Munich and Juventus FC, which gave them further visibility across Europe and beyond.
These sponsorships helped establish FHM as a trustworthy brand that understood what men wanted and were willing to invest heavily in providing them with quality entertainment.
FHM Motorsport Events
Besides football clubs, FHM also sponsored motorsport events such as Formula One races and the World Rally Championship. These events attracted millions of viewers worldwide, making them ideal platforms for advertising. FHM used this opportunity to promote its products through banners, billboards, and other marketing materials at the venues. They also engaged with drivers and other personalities involved in the sport to create buzz around their brands.
In 2013, FHM became the official presenter of the Australian Grand Prix, one of the most prestigious motorsport events globally. The company leveraged this partnership to showcase its latest gadgets, watches, and automotive accessories. This move made it easier for FHM to reach out to potential customers interested in high-end cars and related products.
In addition to sponsoring teams and events, FHM also hosted its annual awards ceremony dubbed "The Sexiest Women in the World." It was an event where they honoured female celebrities considered sexiest based on votes from readers. This award attracted millions of fans who voted online or via text message and created massive media attention for FHM.
FHM's sports sponsorships were integral to shaping its image over the years. The deals helped establish a connection with their target audience by associating themselves with things men love. In return, these partnerships exposed the brand to new markets and provided opportunities for growth.