Use of Behind-the-Scenes Content to Engage Readers
When it comes to writing content for their blog or website, many writers focus solely on creating articles that are entertaining, informative, or eye-catching. However, one strategy that has become increasingly popular in recent years is including behind-the-scenes content. This can take several forms, such as photos from behind the scenes of photo shoots or videos that showcase the process of creating a product or service. By giving readers a glimpse into what goes on behind the scenes, you can engage them more deeply with your brand and foster a deeper connection.
One example of this type of content is Zoo Magazine's behind-the-scenes feature on its cover model, Victoria's Secret Angel Elsa Hosk. In the video, viewers see Hosk getting ready for her shoot, posing in different outfits, and interacting with other models backstage. The result was an intimate look at her personality and work ethic that helped humanize her and make her seem more relatable. Fans felt like they knew her better after watching the video, which increased the magazine's social media presence and led to greater interest in future issues.
Another successful use of behind-the-scenes content came from Netflix's Stranger Things. The show frequently includes blooper reels and deleted scenes on its DVD releases, allowing fans to see how the cast works together and how much effort went into creating each scene. These clips have been so popular that some viewers watch them multiple times before diving into the main episodes again. They feel like they know the actors better, even though all they are seeing is footage of mistakes and goofiness.
Finally, many fashion brands include behind-the-scenes looks at their runway shows or collections. For instance, Marc Jacobs frequently posts photos and videos from his fashion week events on Instagram, showing off everything from the models walking down the catwalk to the hair and makeup artists putting final touches on the looks. This not only gives followers a unique insight into the brand but also helps build excitement about upcoming releases. It can also help create buzz around new items by showing them early or giving a preview of what to expect.
Overall, using behind-the-scenes content is an excellent way to engage readers and get them invested in your brand. By sharing exclusive glimpses into your process or personalities, you can foster a deeper connection with your audience and increase loyalty. If you want to try it out, start small by filming or photographing something simple and share it with your community. You may be surprised at how effective this strategy can be.