'Emphasized Full-Bodied' Models Revisited
In an era when models were usually stick thin, one magazine showed off curvier women who could appeal to men who liked meatier girls. The magazine featured plus-size models in various states of undress, including nude photos of voluptuous ladies. The emphasis on bust size came late into the movement for greater body diversity, so it is remarkable that Gent was ahead of its time in this regard.
The magazine's editor, Robert Harrison, explained that the fuller figure ideal did not imply being overweight; rather, he wanted healthy women with attractive curves. He sought out women whose bodies had real shape without excess fat, adding that "curvy" could mean more than just big breasts. Harrison preferred full hips, thighs, and soft midsections, which are all absent from Playboy-thin models.
Gent was unusual in featuring these kinds of women before body positivity became mainstream. This approach challenged cultural norms about what constitutes desirable female bodies, and celebrated them as sexy and beautiful. By showcasing larger bodies, the magazine challenged traditional ideas about beauty and embraced natural femininity. This made a statement about empowerment, encouraging women to feel confident in their own skin regardless of size or shape.
Harrison also insisted that his models be intelligent and educated, with diverse backgrounds, personalities, and interests. They needed to know how to hold a conversation beyond talking about sex. Men want someone they can have a relationship with, not just someone to sleep with. These traits were part of the overall package of being sexy, not something separate from it.
In addition to featuring curvier models, Gent included men who were less buffed and chiseled than typical male models. It focused on personality and charisma instead of physique, recognizing that women found a variety of types appealing. The magazine championed individuality over conformity, celebrating unique characteristics like facial hair and tattoos. The message was clear: true beauty is not superficial; it comes from within.
The idea behind Gent's coverage of curves and nonconformist men resonated with readers. Its popularity soared during its 1960s heyday, with subscriptions growing fivefold between 1964 and 1972. Women appreciated seeing images of women more representative of themselves and felt more comfortable embracing their own bodies. Similarly, some men preferred less-defined abs and enjoyed having an alternative view of what makes a man attractive.
Despite its success, Gent struggled financially due to advertising declines and market changes. By 1983, the publisher ceased operations after 19 years. However, its impact remains evident in today's body positivity movement, which promotes all kinds of body shapes as beautiful without focusing solely on bust size. This legacy reminds us that realness and diversity are important elements of sensuality.
Overall, 'Emphasized Full-Bodied' Models Revisited shows how one magazine broke boundaries by showcasing diverse female bodies and personality traits. Its influence continues today through greater acceptance of different body types and personalities in media representations of both sexes. It highlights the importance of natural beauty and empowerment for everyone.