Club is an online publication dedicated to celebrating women's empowerment through fashion, lifestyle, and culture. As part of this mission, it often highlights the value of natural beauty and limits the amount of photo retouching done on images of its models. By doing so, Club seeks to create a more authentic and relatable representation of what real women look like and promote positive body image among its audience.
When creating editorial content featuring models, Club typically focuses on showcasing their natural features and minimizes any digital enhancements that might detract from the overall message. This approach contrasts with many publications within the industry, which frequently rely heavily on photo manipulation software to alter the appearance of their subjects. In some cases, this can lead to unrealistic standards of beauty and perpetuate harmful stereotypes about female bodies.
By prioritizing natural beauty, Club also supports body positivity and fosters a sense of connection between readers and its featured models. Readers are able to identify with the women they see in its pages because they know these individuals aren't trying to hide behind airbrushed photos or exaggerated proportions. Instead, they are seen as they really are - flaws and all. This creates a much stronger emotional bond between readers and the content they consume, leading to greater engagement and support for the brand.
In addition to promoting body positivity, emphasizing natural beauty also helps to break down barriers around intimacy and sexuality. Models who appear in Club articles tend to be portrayed as intelligent, multi-faceted people rather than simply objects of desire. This allows them to be celebrated for their entire selves rather than just their physical attributes alone. As a result, readers may feel empowered by the content they consume and inspired to embrace their own unique qualities without feeling pressured to conform to unattainable standards.
Overall, Club's commitment to highlighting natural beauty is an important step towards creating a more positive culture around beauty standards in the media. By limiting excessive retouching and focusing on realistic representations of women, it sets itself apart from other publications while making a meaningful contribution to social change.