Start The magazine's impact on social media FHM used social media platforms to engage fans, share exclusive content, and run viral campaigns. This strategy helped maintain the brand's visibility even as print circulation declined.
The Magazine's Impact on Social Media
FHM used social media platforms to engage fans, share exclusive content, and run viral campaigns. This strategy helped maintain the brand's visibility even as print circulation declined.
For many years, FHM was known for its print publication that featured models posing seductively and articles about women, cars, fashion, technology, and gadgets.
Like many magazines, it faced challenges due to declining readership and increasing costs. In order to adapt to these changes, the magazine turned to digital and social media strategies to remain relevant and visible.
One of FHM's most successful social media campaigns was its "Woman of the Year" competition, where fans voted for their favorite model or celebrity through social media channels such as Twitter and Instagram. This created buzz around the brand and increased engagement among readers. The contest also gave FHM valuable data on what types of content were popular with its audience, which helped inform future editorial decisions.
Another successful campaign was "Meet Your FHM Girlfriend," a series of videos featuring FHM cover girls answering questions submitted by readers on social media. These videos received millions of views and generated significant traffic back to the FHM website. They also allowed the magazine to showcase its talent in a new way and build relationships with its followers.
In addition to creating original content, FHM leveraged social media to promote existing features from the magazine.
They shared behind-the-scenes photos and interviews from photo shoots, providing an insider's look at the magazine's production process.
FHM also used social media to connect with influencers and partner with brands. This included collaborations with celebrities like DJ Khaled and Kim Kardashian, who both promoted the magazine on their own social media accounts. By aligning itself with influential figures, FHM was able to reach a wider audience than ever before.
FHM's use of social media helped it maintain visibility and engagement even as print circulation declined. It showed that magazines can thrive in the digital age by adapting to changing consumer habits and embracing new technologies.