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THE DARK SIDE OF DIGITAL DRAMA: EXPLORING EMOTIONALLYCHARGED NARRATIVES AND THEIR IMPACT ON POLITICAL DECISIONMAKING

How does chronic exposure to emotionally-charged digital narratives influence collective political behavior and mass decision-making?

Chronic exposure to emotionally-charged digital narratives has been linked to increased levels of anxiety, stress, depression, and cognitive impairment among individuals, yet the effects of such exposure on collective political behavior and mass decision-making have received little attention. This article explores how this phenomenon may impact society's ability to make informed decisions, particularly in terms of political participation and voting patterns.

Social media platforms have become powerful tools for shaping public opinion and influencing collective action, with many people relying on them as their primary source of news and information.

These platforms are often designed to optimize engagement through the use of emotional triggers, such as fear, anger, and outrage. Frequent exposure to such content can lead to desensitization and normalization of extreme viewpoints, which can then manifest in real-world actions like protests or violence. In addition, the algorithms that determine what content users see prioritize sensationalism and polarizing perspectives, creating echo chambers that reinforce biases and limit opportunities for constructive dialogue.

Research suggests that prolonged exposure to these emotional narratives can also contribute to apathy and disengagement from civic life, with individuals feeling powerless to effect change beyond expressing outrage online. This can result in reduced voter turnout and decreased participation in other forms of civic engagement, including volunteering and donating to charitable causes.

The proliferation of false information and misinformation on social media can create confusion and mistrust in institutions, making it difficult for citizens to discern fact from fiction and leading to skepticism towards traditional sources of authority, such as journalists and politicians.

Digital narratives can also play a positive role in mobilizing communities around shared values and interests, promoting activism and advocacy for social justice causes. By amplifying marginalized voices and highlighting underrepresented perspectives, they can promote greater understanding and empathy among people who may not have otherwise connected. This can lead to increased political participation and more nuanced decision-making based on a wider range of perspectives and experiences.

While chronic exposure to emotionally-charged digital narratives can negatively impact collective political behavior and mass decision-making, it is not an inevitable consequence. With careful attention to the design of social media platforms and conscious effort to seek out diverse viewpoints and reliable sources of information, individuals can maintain their critical thinking skills and participate meaningfully in public life.

How does chronic exposure to emotionally-charged digital narratives influence collective political behavior and mass decision-making?

The rise of social media has led to an increased number of people consuming emotionally-charged digital narratives on a daily basis. These stories often involve topics related to politics and current events, which can lead to changes in individual attitudes and beliefs. As individuals are exposed to more of these types of narratives, they may start to form opinions that align with those presented in them. This could have significant effects on collective political behavior and mass decision-making.

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