Social media algorithms are computer programs designed to display content that is relevant to users' interests based on their browsing history, interactions, and preferences.
These algorithms have been criticized for perpetuating harmful stereotypes and reinforcing societal biases related to sexuality and gender. In this article, I will explore how social media algorithms influence the way individuals interact with each other online, particularly when it comes to issues related to sex and gender.
One key area where social media algorithms can contribute to bias is through the promotion of heteronormative content. Heteronormativity refers to the assumption that everyone is straight, cisgender, and monogamous, which is reflected in the majority of mainstream media and popular culture. Social media algorithms reinforce this norm by prioritizing content about heterosexual couples and excluding LGBTQ+ individuals from visibility.
Research shows that same-sex relationships receive less exposure on platforms like Instagram than opposite-sex relationships, which limits visibility and representation for LGBTQ+ people.
Social media algorithms also reinforce traditional gender roles by promoting content that reflects binary gender categories. This means that individuals who do not conform to strict gender norms may be marginalized or excluded from mainstream social media spaces.
Nonbinary individuals might encounter difficulty finding information and support communities that align with their identity due to the limited availability of resources on social media.
Social media algorithms can also challenge societal biases by promoting diverse content that challenges traditional gender norms. Platforms like Tumblr and Reddit have been praised for their ability to provide a space for alternative expressions of gender and sexuality, such as transgenderism and kink culture.
These communities are still marginalized within larger social media spaces, which can make it difficult for users to connect with others who share similar interests.
Social media algorithms play a significant role in shaping our perceptions of sex and gender, but they must be designed with care to avoid perpetuating harmful stereotypes and biases. By prioritizing diversity and inclusivity, platforms can create more welcoming environments for all users and foster greater understanding and acceptance across society.
How do social media algorithms reinforce or challenge societal biases regarding sexuality and gender?
Social media algorithms can reinforce or challenge societal biases regarding sexuality and gender by promoting certain types of content that fit into these categories and hiding others. Algorithms are designed to prioritize engagement, which means they will show more of what users have interacted with in the past. This can create a cycle where certain types of content related to sexuality and gender become popular, while other types remain hidden.