A brief introduction to the concept of neoliberal rationality
Neoliberal rationality is an economic theory that promotes free markets, deregulation, and privatization. It has become increasingly influential since the late 20th century, shaping policies and institutions across the globe. At its core, neoliberalism argues for individual freedom and choice, emphasizing market competition and efficiency. This way of thinking has also transformed many aspects of society, including how we view and experience sexuality.
Sexuality under neoliberal rationality
Under neoliberalism, sexuality is no longer seen simply as a personal matter but as a commodity to be bought and sold. The market becomes the dominant logic governing all aspects of life, including sex. This transformation has led to various consequences for individuals, relationships, and society as a whole.
One consequence is the commercialization of intimacy. Under neoliberalism, sexual relationships are reduced to transactions between buyers and sellers. People are encouraged to think of sex as something they can obtain by paying money or offering favors in return. This has created a culture where people's worth is often determined by their ability to provide pleasure or attractiveness.
Another effect is the objectification of women and men. Women are viewed primarily as objects of desire, while men are expected to perform certain roles to 'earn' female attention. This objectification leads to the dehumanization of both parties, reducing them to bodies rather than whole human beings with complex emotions and desires.
The commercialization of sexuality has led to an increase in pornography consumption. Pornography plays into this market-based approach by presenting sex as a product that can be consumed like any other good. This shift away from physical intimacy toward visual stimulation has had negative effects on real-life sexual encounters, making it more difficult for people to form meaningful connections.
Losing touch with our humanity
The transformation of sexuality into a market commodity under neoliberal rationality comes at a cost. It erodes our sense of humanity, reducing us to products to be bought and sold. We become objects to be consumed rather than subjects capable of experiencing genuine love, empathy, and connection. This loss of our humanity has consequences not only for individuals but also for society as a whole.
Neoliberal rationality has transformed sexuality into a market commodity, leading to the objectification of women and men, the devaluation of intimacy, and the rise of pornography. While neoliberalism promises freedom and choice, it comes at the expense of our ability to connect with others on a deeper level. Let's work towards creating a world where we recognize the value of human connection over market transactions.
How does neoliberal rationality transform sexuality into a market commodity, and what is lost or gained through this transformation?
Neoliberalism promotes the idea that everything can be monetized, including sexual desire. It encourages individuals to see themselves as consumers who should purchase products and services related to their sexuality. This transformation of sexuality into a market commodity has several consequences. On one hand, it creates new opportunities for businesses that specialize in providing sexually oriented goods and services, such as adult entertainment and dating apps.