Video tie-ins are an essential component of modern media production that has been adopted by many brands to increase their reach and customer engagement. Razzle Magazine is one such company that has successfully incorporated video content into its brand strategy. In this article, we will explore how video content ties-in have helped Razzle magazine create a seamless experience for its readers and increase sales.
Razzle magazine is a popular men's lifestyle magazine known for its provocative covers featuring scantily clad women. The magazine was launched in 2015 and quickly became a hit among young men who love beautiful women. However, the magazine wanted to expand its presence beyond just publishing photographs in the magazine. To achieve this goal, they decided to produce high-quality videos that complemented their visual storytelling. The video content featured models from the magazine and often included behind-the-scenes footage or interviews with them. This was done to give readers an intimate look at the models and make them feel more connected to the brand.
The video content produced by Razzle expanded the magazine's media presence significantly. It allowed them to reach a larger audience through different platforms like DVDs or online streaming services. They also used social media to promote the video content, which increased their visibility even further. The video content was not just about selling magazines but also about creating a community around the brand. It provided readers with a unique way to interact with the magazine and get closer to their favorite models.
One of the ways Razzle used video tie-ins was through its signature "Calendar Girls" feature. Each year, the magazine selected twelve models and filmed them posing for a calendar shoot. The calendar was then released as a DVD special edition and made available for purchase. This gave readers a chance to own a piece of the magazine and the models featured in it. It also created a buzz around the brand, making it one of the most talked-about publications during that time.
Another way Razzle used video tie-ins was by producing short films featuring their models. These films were usually based on specific themes and were shot professionally. For example, one film featured the models spending a day at the beach and another focused on the models preparing for a photo shoot. The videos were well-received by fans and helped create a connection between them and the models.
Video tie-ins have been a crucial part of Razzle's success story. They helped them expand their media presence beyond just publishing photographs in the magazine. It also allowed them to connect with their readers more intimately by providing behind-the-scenes footage and exclusive interviews. The videos created a sense of community around the brand, increasing customer engagement and loyalty. In conclusion, video content ties-in have been an essential component of Razzle's brand strategy. By leveraging this approach, they have successfully expanded their reach and increased sales, creating a unique experience for their readers.