Mayfair Magazine is famous for its artistic approach to photo shoots. In particular, it frequently used thematic ideas to add depth and complexity to its visuals. This trend can be seen throughout the magazine's history, from its early days in the 1960s up until today. One example of this approach was using vintage glamour, which involved recreating classic pinup looks from the 1940s and 50s. For instance, in a 1968 issue, Mayfair featured a model dressed like Marilyn Monroe in The Seven Year Itch, complete with white dress blowing up around her legs while she stood next to a subway grate. Another theme was film noir, which was popularized during World War II in Hollywood films like Casablanca and Maltese Falcon. Using this style, Mayfair created dark, moody images that emphasized shadows and silhouettes, evoking a sense of mystery and intrigue. Fantasy was also a common theme, particularly in the 1980s when Dungeons & Dragons was at its peak. Models would often dress as elves or warriors, wielding swords or riding horses through mythical landscapes. These creative concepts made Mayfair stand out among other magazines of its time, appealing to readers' imaginations and inspiring their own creativity. Thematic Shoots
Thematic photo shoots were not only visually striking but also helped differentiate Mayfair from competitors. While many adult publications used generic poses and locations, Mayfair sought to create unique visual experiences for readers. This desire for originality was evident even in early issues, where themed photoshoots could be found alongside more traditional content. In the 1970s, for example, an article on "The Erotic Art of John Willie" included pictures of models wearing period costumes and recreating scenes from his illustrations. Another piece highlighted "the artistic nude," featuring models posing against vibrant backgrounds with props such as flowers or fruits. These ideas gave the magazine a distinct look and feel, making it memorable and desirable to collectors and fans alike. The Appeal of Themes
But why did Mayfair choose these types of themes? One reason may have been that they offered a way to explore different styles and moods without relying solely on sex appeal. By incorporating fantasy, glamour, and noir elements into its pictorials, Mayfair showed off a range of talents that went beyond simple nudity or eroticism. It allowed readers to escape reality and imagine themselves in exciting new worlds, adding variety to what might otherwise be monotonous viewing. Additionally, thematic shoots could evoke emotions like nostalgia or mystery, tapping into readers' subconscious desires and aspirations. For instance, using film noir imagery evoked feelings of danger and allure, while vintage pinup shots brought back memories of a bygone era. Ultimately, these concepts helped make Mayfair Magazine an iconic publication that continues to inspire artists today.