Club Magazine uses video content to immerse readers into the world of its models and productions. By incorporating short videos into each issue, the publication allows viewers to see how their favorite models interact with photographers and stylists during photo shoots, giving them an inside look at the often secretive industry. Beyond print, Club offers behind-the-scenes videos that showcase the making of pictorials, interviews, and model experiences. This multimedia content enriches the reader's engagement with the material, taking it from a static magazine page to an interactive experience.
The videos bring the creative process to life, allowing viewers to witness how the images they see on the pages come together. They also provide exclusive insight into the lives of the models and artists who make up the industry, offering an intimate glimpse into their personalities and work ethic. For example, one recent video showed a day in the life of a Playmate, following her from waking up to getting ready for a photoshoot. The clip allowed viewers to see what happens before and after the finished product, providing a unique perspective that would otherwise be unavailable.
In addition to showing off the talents of the models and photographers involved, these videos can also help readers learn more about the craft of photography. In another video, the viewer was taken through the step-by-step process of how a photographer sets up a shoot, complete with lighting setups and camera angles. This type of instructional content can be especially helpful for aspiring photographers looking to improve their skills.
Finally, by incorporating videos into its publications, Club Magazine is able to create a more personal connection with its audience. Viewers feel as if they are part of the team behind each issue, giving them a sense of ownership over the final product. This can lead to increased loyalty and engagement, which can translate into more sales and subscriptions. Ultimately, Club's use of multimedia content is just one way the publication continues to stay ahead of the curve in an increasingly competitive market.