Algorithms are an essential part of today's social media platforms like Facebook, Instagram, Twitter, TikTok, YouTube, etc., which play a significant role in regulating how users interact with each other and consume digital content.
These algorithms also have a profound impact on the visibility and amplification of queer content online, such as LGBTQ+ themes, identities, and issues. This is because they often prioritize certain types of content that conform to mainstream norms, resulting in marginalization of queer voices and experiences.
The most common algorithmic intervention takes place when users search for topics related to gender identity, sexual orientation, or body type. Search results tend to be limited to popular or well-known queer figures, leaving out less famous but equally important voices.
If someone searches "transgender," they may see trans celebrities like Laverne Cox or Chaz Bono, but no mention of lesser-known trans activists or artists who make meaningful contributions to the community. Similarly, when searching for "gay," one might see the movie Moonlight or RuPaul's Drag Race, but not independent films or documentaries that explore the nuances of gay experience.
Algorithms also affect the way queer people interact with each other online.
Some dating apps use algorithms to match users based on their preferences, but these algorithms do not always take into account gender identity, sexual orientation, or relationship status. As a result, many queer people feel alienated and excluded from the app ecosystem. Some platforms have responded by creating separate sections for queer people, but this only further segregates them from the rest of society.
Algorithms can lead to the marginalization of queer content through censorship and demonetization. Platforms like YouTube and Facebook have been criticized for removing videos and pages that feature LGBTQ+ content deemed "offensive" or inappropriate. This has led to a chilling effect on queer creators, who fear losing access to their audiences or even being targeted by hate groups. On the other hand, there are efforts to challenge algorithmic bias and promote more inclusive content, such as Tumblr's Safe Mode and Twitter's Trends Map initiative.
Algorithmic governance plays a significant role in shaping how we consume digital content and interact with each other online, including queer communities. It is essential to recognize these biases and work towards creating more inclusive and equitable online spaces. We must demand transparency and accountability from platform owners and advocate for policies that protect marginalized voices and experiences.
In what ways do algorithms and platform governance affect the visibility, amplification, and marginalization of queer content online?
Algorithms are computer programs that process data inputs and produce outputs based on predefined rules and parameters. In terms of platform governance, these algorithms can influence the visibility and amplification of queer content by determining which posts appear in users' feeds and search results. This can lead to a lack of diversity and representation, as certain types of content may be prioritized over others due to their popularity, relevance, or perceived importance.