Promoting Diversity in Age Representation While Focused on Young Adults
When it comes to age representation in media and advertising, there is still much work to be done. Many industries continue to perpetuate stereotypes about people based solely on their age, while others fail to acknowledge that there are generations beyond millennials and baby boomers. In this article, I will discuss how Final Legal, a website aimed at young adults, is promoting diversity in age representation through its models and content.
Final Legal features models of various ages, including individuals who are retired, have children, and represent different ethnicities. This approach challenges traditional ideas about what constitutes "young adulthood" and allows for more authentic portrayals of real life experiences. For example, one model featured in a recent campaign is an older woman who speaks about her experience as a grandmother and how she has navigated relationships throughout her life. By featuring diverse perspectives like these, Final Legal is providing valuable insights into what it means to be a young person today.
In addition to using models of varying ages, Final Legal also incorporates narratives that touch upon universal themes across generations. One blog post tackles the subject of dating after divorce, another addresses common concerns among parents with teenagers, and yet another explores the importance of self-care. These stories reflect the reality that young adulthood is not defined by a single moment or stage but rather encompasses a wide range of experiences.
By showcasing models from all walks of life and offering relatable content, Final Legal is helping to create a more inclusive space for young people to connect with one another. Ultimately, this can lead to greater understanding and empathy between those of different generations, which in turn fosters healthier communities. Furthermore, it sends a powerful message to marketers that representing diversity is good business practice, benefiting both consumers and companies alike.