Promotion of Ethical Modeling Contracts
Cheri became one of the first agencies to adopt clear, fair, and ethical modeling contracts for their talent, setting an example for others in the industry to follow suit. The contracts were created to protect the rights of models and ensure that they had control over how their images are used. By providing this protection, Cheri demonstrated its commitment to upholding high ethical standards and ensuring that models can feel safe working with them.
The contracts outline clearly what the model is expected to do during a shoot, how the photos will be used, and who has ownership of the images. This includes specifying which party owns the copyright to the photographs and how they may be used in advertising or marketing campaigns. It also specifies whether the model will receive royalties from any sales of products featuring their image. These protections help prevent exploitation and abuse of models' images and personalities.
By taking this step, Cheri set itself apart as a leader in the modeling industry, advocating for fair treatment of talent while promoting a more ethical approach to business. Their decision has since been emulated by other agencies, helping to raise the overall standard of professionalism within the field.
Furthermore, Cheri pioneered other measures designed to promote ethics in the modeling industry. For example, they require all clients to sign a code of conduct that outlines acceptable behavior during shoots, including no touching without consent, no verbal harassment, and respect for physical boundaries. They also offer models access to mental health resources and support services, recognizing that the industry can be stressful and demanding.
Overall, Cheri's commitment to ethical practices has made it one of the most trusted and respected names in the modeling world, setting an example for others to follow. By promoting clear contracts and fair treatment of models, they have helped to create a safer and more equitable environment for everyone involved in the industry.