FHM's print covers were known for their bold, eye-catching imagery that used provocative photography and striking typography to make them stand out on newsstands. The articles inside often featured celebrity interviews, fashion trends, and lifestyle advice, but it was the cover art that grabbed readers' attention from across the room. FHM was founded in 1985 in the UK and quickly became one of the most popular men's magazines worldwide, selling millions of copies each month. While the magazine has since transitioned to an online-only publication, its legacy lives on through its iconic covers and the impact they had on pop culture.
The magazine's signature style was both daring and playful, featuring models posing seductively or engaging in suggestive activities such as sunbathing nude or wearing revealing clothing. Some covers even went so far as to show partially undressed celebrities, creating controversy and stirring up debate among critics who deemed them too explicit.
FHM defended its covers by arguing that they were designed to be tasteful and never crossed the line into pornographic territory.
One notable example of this was a cover featuring actress Keeley Hazell, which caused quite a stir when it was released in 2006. The image showed Hazell lying down with her legs spread apart, exposing her underwear while staring directly at the camera. Many viewers were offended by what they perceived as objectification and sexualization of women, but others praised the cover for being empowering and celebrating female beauty.
It sold over 3 million copies and remains one of the most memorable FHM covers ever published.
Another famous cover featured model Kelly Brook wearing nothing but a small bikini bottom and standing in front of a beach scene. The cover line read "15 Reasons Why You Should Have Sex With Me," playing on the idea of desire and seduction. This cover also generated controversy, with some people criticizing the objectifying nature of the imagery and others praising it for being fun and lighthearted. Regardless of opinions, the cover proved to be successful, selling millions of issues worldwide.
FHM's use of provocative photography and eye-catching typography made its covers stand out from other men's magazines, which often relied on more traditional or conservative designs. The magazine's bold approach helped it become a cultural icon, inspiring imitators and setting the standard for modern men's publications. While the magazine no longer exists in print form, its legacy lives on through its groundbreaking covers and the impact they had on popular culture.