The introduction to this essay will be written in the third person and discuss the rise of erotic imagery in early twentieth century advertising. It will introduce the concept of eroticism and its role in selling products during that time period. This section will include a definition of what constitutes "early twentieth century" and how it relates to the history of advertising. Additionally, it will explore the reasons why companies may have chosen to utilize this type of marketing strategy.
Beginning around 1900, businesses began employing subtle sexual undertones in their promotional materials in order to sell products, using suggestive images or double entendres to normalize sensuality in consumer culture. The purpose of this paper is to examine this trend in greater depth and explain why such an approach became popular at the turn of the century.
One reason for the popularity of these types of tactics was the growing acceptance of sex as a natural part of human life. As people became more open about their desires and fantasies, companies found ways to capitalize on those feelings without being too explicit. This shift in societal norms led to a new way of thinking about sexuality, which can still be seen today.
Another factor contributing to the use of eroticism in ads was technological advances that made mass production possible. With the advent of color printing and other methods of creating eye-catching visuals, businesses had access to tools they hadn't had before. They could now create beautiful images that would draw attention to their products while also alluding to hidden meanings beneath the surface.
Aside from technological innovations, there were also social changes taking place that encouraged this kind of advertising. Women were gaining more power in society during this time period, and companies realized that appealing directly to them with seductive imagery could be effective. Additionally, men were becoming increasingly interested in beauty and grooming products, so companies tailored their messages accordingly.
Overall, the rise of eroticism in early twentieth century advertising shows how companies began to understand the power of suggestion and how it can influence consumers. By using suggestive images or double entendre, businesses were able to tap into people's deepest desires and create a buzz around their products.