The magazine featured editors' picks for favorite models, photo shoots, or fashion trends that guided readers' attention and shaped their taste, fostering an editorial authority that set it apart from competitors. While these recommendations have been an integral part of the publication's identity since its inception, they have evolved alongside technological advancements that allow readers to access them in new ways. Here are some examples of how this curated content can be used online:
In-depth features: Online magazines can provide detailed articles about editors' picks for products, services, books, movies, or any type of media. This allows readers to gain deeper insight into the editorial staff's tastes while also discovering new things. For example, a beauty magazine could include a feature on the best makeup products chosen by its editor-in-chief, along with detailed descriptions and tips for using each product.
Social media: Magazines can create social media accounts dedicated to their editors' picks, such as Instagram feeds featuring the most popular outfits worn by celebrities during awards season. They can also post links to related blog posts and videos on other platforms like Facebook and Twitter.
Editor's Letter: Many publications use this section at the beginning of each issue to share personal thoughts and opinions on current events or upcoming issues. Editors can highlight their top selections for items that fit the theme of the issue, whether it's a new book release or a summer style guide.
Subscription Boxes: Some companies offer subscription boxes filled with curated items based on customer preferences. A fashion magazine could offer a "curated closet" box containing clothes picked by its editor, or a beauty brand might send subscribers samples of their favorite skincare products every month.
Overall, featuring editors' picks is an effective way to showcase expertise in a particular field and attract loyal followers who trust your recommendations. By embracing digital technologies, magazines can continue to curate content that stands out from the crowd and remains relevant to modern audiences.