Cheri magazine offered articles and images for male readers interested in erotica, though it did not shy away from depictions of same-sex interactions. It featured writers who could appeal to both genders, including John Preston and Philip Oakes. Its illustrations often included romantic scenes and softcore nudity that would have been deemed too risqué for men's magazines of the era. However, Cheri also covered topics such as self-pleasure techniques and relationship advice, which were popular among women. This helped broaden its readership beyond the male market. Strategy
In 1958, Maurice Girodias founded Chéri, a French literary journal named after the protagonist in Colette's novel. He intended it to be an avant-garde publication that pushed boundaries regarding sexually explicit content. The magazine was sold exclusively through newsstands rather than subscription due to obscenity laws. It aimed to provide high-quality writing and photography in a more artistic presentation than other publications of the time. In addition to literature, Chéri included essays, interviews, and photographs showcasing the human body in various states of undress. These features were geared toward men but often discussed relationships and intimacy in ways that appealed to both genders. Impact
Despite being designed for a male audience, Chéri featured numerous female contributors who wrote about feminine perspectives on sexuality. For example, Anne Rambach discussed her own sexual experiences, while Suzanne Valadon penned erotic stories. Some pieces even explored the idea of lesbianism, though this topic was still taboo at the time. By including diverse voices, Chéri challenged traditional notions of gender roles and encouraged openness about sexuality. Its success inspired similar magazines like Paris Match and Hommes de Lettres, which catered to a wider range of interests and demographics. Conclusion
Cheri's inclusive approach to adult content made it stand out from its contemporaries and helped it find a broader readership among women. This innovative strategy would later become commonplace in the media industry as attitudes towards sexuality evolved. While it is no longer published today, Chéri remains an important milestone in the history of sex positivity and LGBTQ+ representation in print media.