Visibility is a term that refers to the public disclosure of information about something, usually an organization's practices, products, or services. It can be achieved through various means, such as advertising, marketing campaigns, social media, and press coverage.
Some argue that visibility alone cannot lead to radical transformation because it does not address the root causes of oppression and marginalization. Instead, they suggest that more needs to be done to create lasting change beyond simply making information available. This article explores whether commerce is the beginning or end of radical transformation and discusses how business models may impact social justice efforts.
Commerce plays an important role in achieving visibility, but it should not be seen as the ultimate goal. In fact, it can even perpetuate harmful systems and behaviors if not used responsibly.
Companies that claim to be "woke" or "inclusive" without actually changing their practices can still benefit from increased sales while leaving people who face discrimination behind.
Many corporations use greenwashing tactics to portray themselves as environmentally friendly without taking concrete action to reduce their carbon footprint. While commerce has its place in bringing attention to issues, it must be accompanied by meaningful action. Radical transformation requires challenging power structures and creating systemic change, which goes beyond what can be accomplished solely through commerce.
While commerce can play a part in promoting social justice, it cannot replace other strategies for radical change. Activism, organizing, protest, and direct action are all necessary components of transformative work. Without these methods, progress would be limited and often short-lived. Commercial endeavors may bring attention to a cause, but it takes collective effort to create long-term results.
Focusing on visibility can shift the focus away from addressing root causes and lead to tokenistic actions rather than meaningful solutions.
Visibility achieved through commerce alone does not guarantee radical transformation. It can help bring awareness to issues and encourage conversations, but it is only one piece of a larger puzzle. To truly effect change, we need to challenge power structures and fight for equitable policies and practices across industries. A holistic approach that includes advocacy, activism, and community engagement is essential for lasting change. By prioritizing this comprehensive strategy, we can build a more just world where everyone has access to resources, opportunities, and dignity.
Is visibility achieved through commerce the beginning or end of radical transformation?
Visibility is generally regarded as an important aspect of achieving a sense of belonging, but its impact on radical transformation has been debated. Some scholars argue that the visibility of LGBTQ+ people in mainstream media can help bring about social change by raising awareness and challenging prejudices against them (Clements & Keating, 2019).