The magazine's social media strategy involves releasing behind-the-scenes content that gives fans a glimpse into the creation process of each issue. It is an effective way to build anticipation and excitement for the upcoming edition while also creating transparency around how the magazine comes together. In this essay, I will explore why behind-the-scenes content works so well for magazines and how it can benefit both the publishers and their readers.
Behind-the-Scenes Content Builds Trust and Intimacy With Readers
When fans see the inner workings of a magazine through behind-the-scenes content, they feel like insiders who are part of a community rather than just passive consumers. This creates a sense of trust and intimacy between the publisher and reader. The more transparent a magazine is about its processes, the more likely readers are to engage with the brand and continue following them. For example, if a magazine shares photos from the cover shoot or videos of editorial meetings, readers can see how much effort goes into every detail, making them more invested in the final product.
Behind-the-Scenes Content Creates Anticipation
By sharing behind-the-scenes content, magazines can create a buzz around each new issue before it even hits newsstands. Fans start to look forward to seeing what's next, which increases engagement and ultimately drives sales. This type of content helps to keep people engaged with the magazine over time, increasing loyalty and reducing churn rates.
Behind-the-Scenes Content Is Easy to Produce and Share
Sharing behind-the-scenes content doesn't require significant resources or production costs, which makes it an ideal way to stay active on social media without breaking the bank. Magazines can easily take photos during shoots, share candid moments on set, or give viewers access to exclusive interviews with creatives. Additionally, this content can be easily repurposed for other channels such as Instagram Stories or TikTok.
In conclusion, behind-the-scenes content works well for magazines because it builds trust and intimacy with readers while also creating anticipation for upcoming issues. By sharing these insights, publishers can increase engagement, boost loyalty, and reduce churn rates. As long as the content is authentic, interesting, and relevant to their audience, there are endless ways to incorporate this strategy into a magazine's overall marketing plan.