Collaborative editorial decision making was an important part of the production process for many magazines during the 1960s and 1970s. The editor, photographer, and model would work together to create visually appealing images that told a story about fashion, beauty, culture, and lifestyle. This approach allowed each person involved to contribute their unique perspective and knowledge to the final product. It also helped ensure that the magazine reflected the values and interests of its readership.
One such magazine was Seventeen, which was published from 19444 until 2020. The editors at Seventeen believed that involving all three parties in the creative process led to more authentic and respectful coverage of topics like dating, relationships, and body image. For example, when discussing relationship issues, they would consult with both models and readers to get different perspectives on what young people were experiencing. This collaborative approach helped them create pieces that resonated with their audience and promoted healthy communication between partners.
Another way that Seventeen used collaboration was through its "Real Girl" campaign. In this initiative, the magazine partnered with teenage girls to feature real-life stories instead of professional models. They felt that including everyday women made the magazine more relatable and empowering. By working closely with their subjects, they were able to tell nuanced stories about friendship, self-discovery, and personal growth.
In addition to fostering relationships with its readers, Seventeen's collaborative decision making also benefited the creative process. Photographers could offer ideas for poses or lighting while editors provided feedback on captions and headlines. Models offered insights into how they wanted to be portrayed, ensuring that everyone was comfortable with the final result. This democratic approach allowed each person involved to feel heard and valued, leading to better work overall.
Overall, Seventeen's editorial decisions were rooted in collaboration and a commitment to inclusivity. Their focus on authenticity and storytelling made it one of the most popular magazines for teenagers during its heyday. The lessons learned from their approach still hold true today, as media organizations strive to create content that reflects diverse voices and perspectives.