A Launchpad for Influencers
Several models who first appeared in 18 Magazine later became prominent social media influencers and content creators. The magazine's aesthetic aligned well with the early Instagram era, giving these individuals a recognizable visual brand. This crossover helped the magazine remain relevant even as print media declined.
In the mid-2010s, several models made their debut in 18 Magazine. These models include Kendall Jenner, Gigi Hadid, Karlie Kloss, Hailey Bieber, Cara Delevingne, and others. They were all featured on the cover of the magazine at some point during this timeframe. Their images reflected a unique style that would soon become popular on social media platforms like Instagram.
Instagram was founded in 2010, but it did not gain widespread popularity until around 2013. By then, many of these models had already established themselves through other means, such as runway shows or campaigns for fashion brands. However, they leveraged their exposure from appearing in 18 Magazine to build large followings on Instagram. Many of them also began sharing lifestyle and beauty tips, which led to partnerships with brands like Estee Lauder and Fashion Nova.
Influencer marketing has grown significantly since the early days of Instagram. It is now a multi-billion dollar industry, with celebrities charging upwards of $500,0000 per sponsored post. Some influencers have even launched their own lines of clothing and cosmetics. As more and more people turn to social media for inspiration and information, the influence of content creators continues to grow.
It is likely that 18 Magazine played an important role in launching some of today's most successful influencers. The magazine helped create a visual brand for these individuals that they could carry over into their online presence. In addition, the exposure they received from being featured in the publication gave them credibility when they started promoting products on social media. This crossover between print and digital media is becoming increasingly rare, as magazines struggle to compete with online outlets. But 18 Magazine was able to adapt by embracing the trend towards influencers and content creators.
Overall, 18 Magazine was ahead of its time in recognizing the power of influencer marketing. By featuring models who later became influential online, the magazine helped shape the current landscape of celebrity endorsements and product promotion.