Relationship with Advertisers
Zoo magazine maintained close relationships with advertisers who targeted its primarily male audience, Brands in sectors such as alcohol, automotive, men's grooming,...
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: Zos strategy for success: a balancing act of journalism and commercial interests
FHM was a British men's lifestyle magazine founded in London in 1985. It became one of the most successful titles of its kind in Britain before being absorbed into a larger publishing company that...
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: How fhm magazine used sexual exclusivity to broaden its global appeal among men?
