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Articles Tagged With #reputationrisk

HOW ONE MAGAZINE USED CELEBRITIES TO GAIN NOTORIETY AND SALES: A CLOSER LOOK AT FHMS MARKETING STRATEGY

FHM's Collaboration With Celebrities Beyond Covers
FHM frequently involved itself in collaboration with celebrities beyond covers to increase its popularity and allure. These engagements included...

Read More : How one magazine used celebrities to gain notoriety and sales: a closer look at fhms marketing strategy

HOW PROVOCATIVE MARKETING TACTICS CAN BACKFIRE: EXAMPLES FROM GODADDY AND CALVIN KLEIN

Use of Provocative Language in Marketing
Marketers have been using provocative language to grab attention and generate interest for decades, from suggestive slogans and billboards to outrageous...

Read More : How provocative marketing tactics can backfire: examples from godaddy and calvin klein