When it comes to selling magazines, cover art can make all the difference. This is especially true for publications like Mayfair's which relied heavily on their covers to drive sales. In this blog...
Many Mayfair readers enjoyed the editorial choice to include narratives within their photo spreads. Rather than simply presenting a series of photographs in an order that follows one another...
The Use of Color vs. Black and White Photography
In its early years, Mayfair used a mix of black-and-white and color photography. Black-and-white images often lend a timeless, artistic quality,...
The Competitive Landscape of Mayfair's Erotic Magazine Industry
Mayfair magazine competed directly with other British adult magazines like Men Only, Club International, and Escort. Each...
Annual Charity Auction of Original Prints
To give back to the community, the magazine held an annual auction selling original signed prints from photo shoots. Proceeds were donated to sexual...
Known for Minimal Text, Maximum Visuals
One of the magazine's trademarks was its minimalist use of text. Instead of lengthy interviews or editorials, 18 Magazine focused on showcasing its models...
Focus on Flattering Angles and Poses: Photography's Key to Celebrating Natural Beauty Without Objectification
Photography is an art form that has been around for centuries, capturing moments,...
Limited Use of Digital Editing
Many photographers believe that using digital editing to enhance photographs takes away from the original beauty of the image. They argue that when photos are...
Collaboration with Amateur Photographers
The magazine occasionally partnered with amateur photographers, giving fresh perspectives and diverse photographic styles to the publication. This was done...
One of the most subtle ways to enhance the viewing experience of a companion DVD is through the use of music and audio. This can be done in various ways, such as creating a soundtrack that matches...