FHM's Attempts at Rebranding FHM is a lifestyle magazine for men that was founded in the UK in 1985. It is known for featuring attractive women in revealing poses and discussing topics such as...
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: Rebranding fhm: a journey through sex, humor, and masculinity
The impact of Mayfair on British Male Identity
Mayfair is a monthly men's lifestyle magazine launched in 19668 by the Daily Mail Group. It was aimed at affluent, sophisticated, urbane men who were...
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: The impact of mayfair on british male identity how a luxurious magazine changed the way men view themselves