The term “novelty” refers to anything that is new or original, unfamiliar, unusual, fresh, unexpected, different, strange, or peculiar. In the world of consumer goods and services, novelty has become...
The corporate world has seen an exponential growth in its interest towards collecting and analyzing personal data for marketing purposes. With the advent of social media platforms and internet search...
Sexualization of ideology is the process of emphasizing the sexual aspect of an idea, concept, or belief system to influence human behavior. It often involves using attractive people or provocative...
Leadership is an essential aspect of modern society that involves leading individuals towards achieving common goals. It is crucial for leaders to understand how they can utilize their personal...
As we enter the twenty-first century, it is no secret that politics has become increasingly centered around marketing strategies and social media platforms. Political campaigns now rely heavily on...
Eroticized Propaganda is a type of advertising that uses sexual or sensual images and messages to influence public opinion, emotions, and behaviors. It has become increasingly popular in recent years...
Gendered Sensory Cues in Marketing
Sexuality and gender are central to human experience, and they play a significant role in how people understand themselves and interact with others. This is true...
There has been increasing interest among sociologists, psychologists, and feminist scholars about how marketers manipulate consumers through gendered marketing strategies that reinforce traditional...
There has been growing interest in the concept of pink capitalism, which refers to the commercialization of LGBTQ+ culture and identity for profit. While this can lead to increased visibility and...
There has been an increase in the amount of LGBTQ+ representation in mainstream media.
This trend raises important ethical questions about how advertisers balance authentic queer representation...