One factor that affects the balance between authentic representation of LGBTQ identities and commercial interests is the target audience for an advertising campaign.
If an advertiser is marketing...
Advertisements featuring people from different genders, races, and sexual orientations have been shown to have an impact on the way society views them.
If men are constantly portrayed as strong,...
Many mainstream companies are using LGBTQ+ themes to sell products and services without fully understanding what it means to be queer. This can lead to negative consequences for both the company and...
This article will discuss how queer audiences critically interpret campaigns that sanitize or commodify their experiences. Queer people are often marginalized and excluded from mainstream media, but...
To understand how commercial queer representation affects societal conceptions of morality, authenticity, and inclusion, it is necessary to consider various factors such as media messages, audience...
There has been an increasing trend for brands to incorporate queer imagery into their marketing campaigns, often using it as a means to appear more progressive and inclusive.
Critics argue that...
How does commodification of queer identity through marketing affect perceptions of authenticity, social cohesion, and intra-community dynamics?
The concept of commodification involves transforming...
I will discuss how branding shapes collective memories of pride and resistance. Branding refers to the process of creating and maintaining an image or identity for a product, service, or organization...
There is an emerging trend among fashion designers to incorporate elements of LGBTQIA+ culture into their products. This can take many forms, from rainbow motifs and gender nonconforming clothing to...
The following is an essay I wrote for a college class about how companies are using "diversity" to market themselves and turn radical queerness into something more acceptable to mainstream...