Magazine's Decline
The social attitudes towards gender representation and sexuality have been evolving at a rapid pace over the years. In this article, I will discuss how magazines like Zoo faced...
Relationship with Other Lad Mags
Zoo had a complex relationship with its competitors such as Nuts and Loaded, While all magazines shared a similar target audience and content style, there was a...
Zoo was a British lad's magazine published from 1986 to 2009. It started as a monthly publication but became a weekly one from 2004 until its final issue. Its publisher, Emap, wanted to create a...
FHM was one of the most popular magazines that came out during the "lads' mag" boom of the nineties. It was founded in Britain in 1985 and quickly gained a large following among young men who enjoyed...
FHM's Early Focus Was Fashion, Not Erotica
In its very first issues, FHM focused more on men's fashion and lifestyle rather than the erotic photography that later defined it.
This shift helped...
The Decline of the Lads' Mag Genre - FHM's Decline Mirrored a Broader Downturn
FHM was once one of the most popular men's magazines in the world, but its success was short-lived. In recent years,...
FHM was a men's magazine founded in the UK in 1985 that focused primarily on sexuality, dating advice, and lifestyle tips for young adult males. It gained notoriety for its sexy photo spreads...
FHM and the Rise of the “Lad's Mag” Culture
What was FHM?
The magazine FHM, or For Him Magazine, originated in Britain in 1985 as a spin-off from a music publication called Smash Hits. It...
Zoo was a British monthly lads' magazines that focused on sex, humor, gaming, sports, cars, girls, celebrity, and fashion. It was published between October 1986 and January 2009. The magazine had a...
Zoo was a UK men's lifestyle magazine that ran from 1989 until 2004. It featured articles on fashion, music, fitness, sports, technology, food and drink, cars, celebrity gossip, and women. Its...