Advertising is an essential part of any business that wants to reach potential customers and build brand awareness. Companies must invest heavily in creative campaigns that grab attention, spark...
Can representation through consumerism foster empathy or reinforce passivity? Consumerism refers to purchases made for pleasure rather than necessity. It involves acquiring goods and services that...
How do global advertising campaigns negotiate cultural differences in representing queerness?
Global advertising campaigns face unique challenges when it comes to representing queerness due to the...
There has been an increased push for more inclusive representation of LGBTQ+ individuals in advertising campaigns. Advertisers have recognized that representing diverse groups can be profitable, and...
Advertisements are a powerful means of communication that can shape how people view themselves and others around them. They present idealized images and messages that can impact social norms and...
What is queer imagery?
Queer imagery refers to visual representations that challenge traditional gender roles and stereotypes. It can include images of same-sex couples, transgender individuals,...
Can queer marketing narratives contribute to social empathy beyond product consumption?
Queer marketing is a type of advertising that uses LGBTQ+ themes or characters to promote products or...
Inclusive advertising refers to creating marketing materials that target a diverse audience, including people from different races, genders, religions, ages, and socioeconomic backgrounds. It...
The fashion industry has always been known for its ability to push boundaries and set trends that are both innovative and progressive. Recently, there has been a shift towards featuring more diverse...