Club International's Successful Expansion Through Merchandising and Branding
The success of any magazine depends heavily on its ability to expand beyond the pages of print media and connect with...
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: Club internationals erotic expansion: how merchandising and branding have fueled their success
As an iconic brand synonymous with sexuality and sophistication, Playboy has been at the forefront of media innovation since it was founded in 1953. With its flagship magazine serving as the primary...
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: Playboy tv: a retrospective look at its impact on adult entertainment
