Merchandise and Spin-Offs
Beyond the magazine, Razzle has explored merchandising such as calendars, DVDs, and branded accessories, These products allow fans to engage with the brand beyond the...
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: How does razzle use merchandise and spinoffs to enhance its sexually explicit content?
Club International's Successful Expansion Through Merchandising and Branding
The success of any magazine depends heavily on its ability to expand beyond the pages of print media and connect with...
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: Club internationals erotic expansion: how merchandising and branding have fueled their success
