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Articles Tagged With #brandprotection

HOW INTERNATIONAL LICENSING DEALS BETWEEN RAZZLE AND FOREIGN PUBLISHERS IMPACT THE EROTICISM INDUSTRY

International licensing deals have become increasingly common for companies like Razzle, which specializes in digital media aimed at adult audiences. These licensing agreements allow foreign...

Read More : How international licensing deals between razzle and foreign publishers impact the eroticism industry

ROMANTIC FICTION: HOW INTERNATIONAL LICENSING DEALS HELPED MAYFAIR BOOKS EXPAND GLOBALLY

Mayfair Books was a British publishing company specializing in romance novels in the 1960s, but they had trouble reaching readers outside of England.
To solve this problem, Mayfair entered into...

Read More : Romantic fiction: how international licensing deals helped mayfair books expand globally